While the online gambling industry is expanding at a very fast pace all over the world, it has been particularly successful in Europe. This is mainly on account of the progressive laws concerning online gambling through different European jurisdictions. In fact, many countries here have recognized the importance played by the internet in helping the industry develop, and therefore they have passed laws that made online gambling and sports betting legal.
Take Italy, for instance, where the legalization of online gambling in 2010 has enabled the industry to expand along the desired lines. Online gaming companies are eager to enter this market on account of its immense potential for business. Gamblers enjoy all the latest games such as Tiki Island slots and a wide variety of casino games without having to visit a land based casino. Since the market is well regulated, punters from Italy can gamble on well-managed sites without fear of falling victim to online scammers.
Las Vegas headquartered NYX Gaming Group Limited has just announced its intention to extend its reach in the Italian market. This has been brought about by a brand new deal with leading sports book operator Eurobet.it. Its expansion into the Italian market involves a deal to launch the digital casino content on the Game360 platform in collaboration with the well known Italian sports book operator. This tie up is in keeping with the industry’s trend for big mergers.
NYX Gaming already has a presence in 8 countries and it provides state of the art technology and content to a number of the best gambling operators in business today. The NYX portfolio includes more than 650 slots, lotteries, scratch cards, bingo, table games, and poker games. The company also has an impressively large distribution network; its products are used by more than 170 different customers.
The Eurobet Italia deal comes close on the heels of an agreement with another Italian company known as Sisal Group. Sisal is one of the top gaming companies in Italy and it is also the biggest provider of convenience payment services in the country. The company has immense experience in the gambling sector and has a head start over other companies thanks to its existence as a government licensee over the past 65 years.
It goes without saying that the tie up has been greeted with a great deal of enthusiasm from the parties concerned. Game360 general manager Andrea Guzzon said that the company’s portfolio could be of great help to Eurobet which is aiming to provide its Italian customers with the best and largest selection of slot games for desktop and mobile. It will also enable NYX to get the widest possible reach for its games in the extremely busy Italian market.
Eurobet’s head of gaming, Alfredo Melloni, echoed his sentiments, saying that the company was always eager to get new suppliers since this enabled it to expand its customer base. Eurobet customers would be very pleased to have access to casino games of all types in a secure gaming environment.Read More